Insights

Saker värda att skriva ner.

Praktiknära tankar om AI, mjukvara och automatisering — från arbetet, inte från en innehållskalender.

App Development

We build software you don't need us to run

Most agencies build so you have to come back. We build the opposite — and lose follow-up work on purpose. Here's why that's the better deal for everyone.

12 juni 2026 4 min läsning
AI Consulting

Where does your data actually go?

Before you ask what an AI tool can do, ask where your data lands. The second question decides whether you're even allowed to use it. Here's the part the sales call skips.

9 juni 2026 5 min läsning
AI Consulting

You probably don't need a chatbot

When a company says 'we want AI', it almost always means 'we want a chatbot'. It's the most visible option — and usually the wrong place to start. Here's what to build instead.

4 juni 2026 4 min läsning
Case Study

Building Erikssonwood: making a traditional trade findable

A certified tree-felling and forestry firm does its real work in the forest, not online. The website's job is narrow but critical: be found, and be believed. Here's how we built for that.

30 maj 2026 3 min läsning
Case Study

Building Enkel Natur: a wellness shop the owner can actually run

A licensed physiotherapist with 15 years of clinical knowledge wanted to sell essential oils online — without depending on a developer to change a price. Here's how we built it.

28 maj 2026 3 min läsning
AI Automation

Three automations that pay for themselves in the first month

Most automation pilots start too big and stall. These three work for almost any ops team, are narrow enough to actually ship, and the ROI shows up fast.

14 maj 2026 4 min läsning
App Development

Build vs. buy: the question nobody answers well

CFOs say buy everything. Engineers say build everything. Both are wrong. Here's the one question that actually cuts through it.

9 maj 2026 4 min läsning
AI Consulting

Why most AI consulting engagements fail before they start

Companies start with 'we want AI' instead of a specific problem. That's the mistake. Here's how the good engagements are different.

2 maj 2026 5 min läsning

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